1What makes Element Fresh qualified to begin franchising?
Since 2002, we’ve worked tirelessly perfecting our brand and business model, and the timing is right to bring our Shanghai-born concept to the world. Guesswork has no place in our franchise. We have set the expectations, developed the standards and created the operational systems to hold ourselves, our employees, and our franchisees accountable. Most importantly, we deliver the tools needed for everyone to adhere to our standards, meet our expectations and ultimately succeed.
2Who is our ideal franchise candidate?
Element Fresh is seeking well capitalized partners who are entrepreneurial and have a strong knowledge of their market. The ideal franchisee is one that believes in the growing popularity of healthy, nutritious food offerings, and is a proven multi-unit operator in the restaurant industry. At this time we are not offering sub-franchising rights.
3What is the initial investment?
The estimated initial investment range for a single Element Fresh restaurant is US$400,000 – $550,000 which includes the franchise fee of $50,000.
4What does the franchise fee cover?
Paying the franchise fee gives you the right to use the brand, signage, restaurant design, cooking manuals and operations manuals. It also covers the cost of the support given by the Shanghai Support Center in providing market entry and ongoing assistance.
5Are multi-unit franchise agreements available?
We are exclusively interested in multi-unit franchisees with strong restaurant and hospitality experience and a shared dedication to operational excellence.
6What training support is provided to franchisees?
Training will consist of a 4-week program in Shanghai for restaurant management. A further 3 weeks of training will be provided in your local market (2 weeks prior and 1 week following the opening of your first restaurant). Training tools and resources will also be provided on an ongoing basis in addition to regular operational support and guidance.
7Will Element Fresh find my sites?
You will be able to leverage Element Fresh expertise to seek new sites, however, you will use your own market knowledge and judgment to select your initial site(s) which Element Fresh will approve. Ultimately, the franchisee is responsible for securing their own sites.
8Who will build the initial restaurant?
Element Fresh will share its design specifications and assist you in finding local suppliers of materials, equipment and construction professionals to build your initial restaurant. The franchisee will be responsible for the full build-out.
9Where will the ingredients be sourced?
Element Fresh will assist you in setting up a local supply chain, where possible, help improve costs and control whilst still maintaining quality and the Element Fresh standard.
10I’m ready to get started. What do I do next?
Simply contact us via e-mail and the Director of International Franchising will reach right out to you to get the conversation started. We appreciate your interest!