Dedicated Leadership

Our directorship is comprised of senior management experienced in F&B and Hospitality (including Whole Foods USA, global hotel organizations and Yum! Brands), and in leading international companies including Coca-Cola, WalMart, Unilever. On average, our key managers have been with Element Fresh for more than a decade.

Team Environment

With more than 2,400 employees, most of our staff have been with us for 5+ years – and it shows in their dedication to professionalism. Our passion for building the best company to work for in our industry is inspiring commitment, and has resulted in Element Fresh being awarded one of China’s Top Employers for consecutive years by the CRF Institute.

Operations & Training

All franchise partners are provided our proven kitchen, dining and delivery manuals & SOPs, in addition to having their management team train in our established learning centre and restaurants. We also have a team of experienced individuals who provide pre-opening training at each new restaurant, which involves on-site coaching & support. Element Fresh has established personal development forums and shares best practices with the entire franchise community, so that our global community remains connected and up-to-date.

Culinary Creators

For our international community, we have established a core menu which takes the best of our original menu. This also allows us to personalize some additional items for each country, where we try to take advantage of the local supply chain, and therefore minimizing the importation of any items needed to operate Element Fresh.

Our culinary team is continually developing new dishes and infusing different ingredients into our menu, and we share many of these creations with our franchise community, who have a chance to re-fresh their menus on a regular basis, providing guests’ added reason to come visit Element Fresh more often.