SYSTEMS

Passionate service, Inspiring loyalty

We treat guests like friends joining us for a meal: with respect and warmth, in a relaxed ambience. Our food quality and variety remain paramount, and we generate a high level of customer satisfaction through our service program titled ‘Six Moments’; coupled with our unique, multi-tiered loyalty program nearing 1million members!



Prime locations, Dedicated design

We operate in premium developments like Xin Tian Di and DISNEY in Shanghai, to Sanlitun Village in the heart of Beijing and Taikoo Hui in Guangzhou. We succeed in a variety of locations, from mixed-use developments to prestigious malls and office towers – all the way to free-standing, flagship-type units. We personalize each design so that every location has its own uniqueness, yet with enough shared features & materials for consistency and continuity across the Element Fresh brand.

Lifestyle Partnerships

In 2014, we partnered with tennis champion, wife and mother, Li Na, whose shares the same philosophies as Element Fresh, and believes that plenty of nutritious food every day is the foundation for success in life.
She recommends many superfood-based dishes in our menu with her personal ‘seal’ of approval. Our relationship continues to strengthen, and we will soon have an Element Fresh opening in her hometown of Wuhan. The design of which will exhibit some of her flair & charisma.



Brand Equity

With a well-rooted identity, we complement our essence with a full marketing mix, including mass media and a strong social media presence. It also includes premium sponsorships, including long-term Official F&B Partner of the Tennis Masters in Shanghai, the China Open in Beijing, the Shanghai Symphony Orchestra and the Shanghai Jazz Festival.

Socially Responsible

Since 2014, over 2,700 ‘friends’ loyalty members donated their points to an array of community causes. In that period, nearly 500 children received free schooling, more than 550 eye glasses were distributed, and over 1200 trees were planted in Inner Mongolia in our member’s names.
Our loyalty program members are a caring group, and appreciate other ways to put their points to work, towards a greater cause.


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